“SAGSE will be the industry model for future events in Latin America”

In an exclusive interview with Yogonet, Alan Burak, Vice President of Monografietalked about the event that will take place next week in Buenos Aires, renew the traditional industry formula to offer a new paradigm for in-person exhibitionsboth in Argentina and in the rest of the region.

“We are delighted with the arrival of SAGSE Latam“, said the executive during a conversation with Yogonet“because it has been months of hard work and restructuring of plans and organization. We have understood, during the pandemic, that a lot of things had to be improved and that the very pattern of events had changedobliging to relaunch our proposal in order to adjust it to the needs of the industry. In this analysis, we found that the main needs of executives and entrepreneurs in the sector were the investment improvementthe concentration of the public and meetings in a more limited and effective timethe promotion of networking as a central concept of each show, and the refinement of the visiting publicwith the aim to have only high-level buyers and executives at SAGSE“.

“We have been working for over a year to perfect this model, alongside our other digital propositions, and in a way, we have done a pilot test with SAGSE Miami, an appointment that brought together all these characteristics and left both sponsors and exhibitors very satisfied with the event. So, in Buenos Aires we will replicate this model, but with a bigger eventan equally refined but wider gathering, and in a different setting: the exclusive Hilton Buenos Aires Hotel and Convention Center“, explained the executive.

Asked about the response received from participating companies, Burak said: “Each new proposal involves risks and opens up uncertainties, but tBusiness support has been much greater than expected for this first edition in Buenos Aires. It was important for Monografie, as a company, to offer the 30th edition of SAGSE which honors its history, and which at the same time could reflect this change in an efficient and professional way. Today I can say, just over a week away from the opening ceremony, that we have achieved this goal with a very high and exclusive event base, a sold-out show that has generated a great deal of anxiety in the industry, which over the past two weeks has been incessantly contacting our offices to accredit their respective attendees. Besides, the low number of cases and the very controlled epidemiological situation make it possible to anticipate an attractive and very safe event for all. We are very happy, anxious and looking forward to March 30 to experience SAGSE meeting the whole industry.”

As for the future, while Burak did not confirm dates or locations, he assured that “we will take this model to other places because we understand that this is the proposition that the industry demands today, and understanding these needs is now our main driving force. Very soon we will announce more events and work to reinforce our goal of being synonymous with industry events in Latin America.”

The event enjoys the support and sponsorship of prestigious companies such as BetConstruct, Novomatic, Interblock, IGT, Evolution Gaming, Zitro, Grupo Boldt, EGT Interactive, Pragmatic Play, Playtech, Eightroom, Latamwin, GLI, Ainsworth Game Technology, Eva Technology, Sportradar, EvenBet, Transact, Skilrock, End2End, Vibra Gaming, E-Gaming Group, Betcris, Aristocrat, Oasis Entertainment, Techno Gaming, Genius Sports, Global Wizards, Permaquim, Continent 8, Pampa Gaming, Gamingtec, Digitain, Intelity, BCM, Surhive, FG Medios, Pagstar and SoftGamings.

The exhibition also Yogonet as an official media partner, it also has the support of Pay4Fun, Good Morning Sports, iTech labs, SIS, Codere. AstroPay, Global Lab, Income Acess, Altenar, FutbolSites, Games Global, PariPlay, Digiboost, Mercado Gaming, Betwarrior, POW, Pipol, Yacaré and Catena Media.

Institutional support for the event has already been explicitly expressed by ALEA (The Argentine State Lottery Association), CASCBA (the Argentine Chambers Of Casinos And Bingos And Annexes), UADEE (Argentinian Union of Entertainment Entrepreneurs), LOTBA (Buenos Aires City Lottery), Buenos Aires Lottery, FACALQA (Argentina Federation of Lotteries, Quinielas and Related), CAOLAB (Chamber of Official Lottery Agencies of the Province of Buenos Aires), CAOLBA (Chamber of Official Lottery Agencies of the City of Buenos Aires), APEJA (Peruvian Entertainment and Gaming Association),FecolJuegos (Commercial Association of Colombia) Cornazar (Colombian National Corporation of Gaming Entrepreneurs), IPJyC (Institute of Games and Casinos of the Province of Mendoza),IPlyC (Provincial Institute of Lottery and Casinos of Buenos Aires), ALEARA (Argentinian Union of Gaming Employees), I’M CHATTING (Gaming Employee Training Institute), AHT (Argentinian Association of Tourist Hotels), as well as international agreements with events such as ICE London and G2E.

Rebecca R. Santistevan