Barbie Names Pat McGrath “Barbie Role Model” as Brand Celebrates Founders – ToyNews
Barbie has announced Dame Pat McGrath DBE as a British Barbie model by unveiling a one-of-a-kind doll created in her likeness.
Pat McGrath is the founder of the billion dollar beauty brand Pat McGrath Labs. For more than 25 years, her creative vision has made her a tour de force, and she has been called the most influential makeup artist in the world by vogue magazines and others.
Pat McGrath says, “It’s an honor to have a Barbie like me and I hope it inspires everyone to pursue their dreams and believe that with hard work and persistence, anything is possible.” I want my legacy to be one of change and positivity! I’m thrilled that young people can see my doll and believe that a love of makeup and creativity can lead to making your dreams come true.
Alongside Pat McGrath, the Barbie brand pays tribute to female founders around the world, including Shonda Rhimes, founder of American television production company Shondaland.
Barbie is also announcing its first-ever global Dream Gap Project partnership with the charity Inspiring Girls International. Founded by Miriam González Durántez, the non-profit aims to raise the aspirations of young girls by giving them the tools to broaden their horizons and aim high. Together, Barbie and Inspiring Girls International will work with local schools in the UK, US, Spain, Italy, France, Poland, Brazil and Australia to deliver Dream Gap workshops offering role model tips Barbie pioneers.
Miriam González Durántez, Founder and President of Inspiring Girls International, says, “Empowering girls to believe they can be anything is exactly what Inspiring Girls is all about. I’m thrilled that Mattel and Inspiring Girls are working together to deliver bespoke “Dream Gap” workshops to young girls around the world. This exciting global partnership with inspiring role models who work across different sectors will help elevate the aspirations of young girls and empower the next generation of women to be everything they want to be. If she can see it, she sure can be!
The Barbie’s Role Model campaign is just one of the ways the brand is working to close the Dream Gap – the time when girls begin to develop self-limiting beliefs. In fact, research from NYU’s Cognitive Development Laboratory led by Professor of Psychology Dr. Andrei Cimpian and Assistant Professor of Psychology Dr. Andrea Vial, whose postdoctoral fellowship was funded by Mattel, found that Girls aged 5 to 10 are less likely to raise their hands for leadership positions, such as taking charge of a group activity, and also perceive the social backlash of volunteering to take on more responsibility. However, in the final stage of the study, the researchers found that when exposed to female role models, girls — and boys — were more likely to volunteer to lead a group activity.
Lisa McKnight, Senior Vice President and Global Head of Barbie and Dolls, Mattel said, “We know kids are inspired by what they see around them, which is why it’s so important for young girls to see themselves reflected in role models who have boldly crossed the roadblocks and overcome the Dream Gap to become the brave women they are today. In anticipation of this International Women’s Day, we are proud to honor 12 global trailblazing women to help empower the next generation of women leaders by sharing their stories.
The Barbie Role Models program honors women around the world who are leaders in their respective industries. The full 2022 lineup includes:
- Pat McGrath (UK) – Make-up artist and founder of Pat McGrath Labs
- Shonda Rhimes (US) – Founder of American television production company Shondaland
- Ari Horie (US/Japan) – Founder and CEO, Women’s Startup Lab and Women’s Startup Lab Impact Foundation
- Melissa Sariffodeen (Canada) – CEO and co-founder of Canada Learning Code
- Adriana Azuara (Mexico) – Founder of All4Spas
- Doani Emanuela Bertain (Brazil) – Teacher and Founder of Salsa 8
- Jane Martino (Australia) – President and co-founder of Smiling Mind
- Lan Yu (China) – Fashion designer and founder of ‘Woven Land’ and ‘Rainbow Baobao’ project
- Butet Manurung (Indonesia) – Activist and Founder of Sokola Rimba
- Sonia Peronaci (Italy) – Founder of Italian food website, ‘GialloZafferano’
- Tijen Onaran (Germany) – CEO and founder of Global Digital Women and co-founder of ACI Diversity Consulting
- Lena Mahfouf (France) – Digital creator, videographer and author of “Always More”
To learn more about the program, visit www.Barbie.com/rolemodels.